Dive summary: 

• Simply Measured, a  social media analytics platform, has launched a LinkedIn analytics platform to help businesses track, analyze and optimize their LinkedIn engagements and content offerings. 
• The analytics platform currently has two main LinkedIn reports in beta: the Company report and the Competitor report. 
• The Company report offers detailed visualizations of engagements, the types of people engaging with content, their industries, the days and times they comment, where they are located, and the total size of their LinkedIn networks; the Competitor report allows the user to compare their stats with up to four other competitors to see how their organization measures up. 

From the article: 

... "Simply Measured rolled out two main LinkedIn reports in beta at this time: the Company report and Competitive report. The dashboards are designed to help companies get a better understanding of their LinkedIn audiences, the types of content those audiences are most likely to get excited about and to gain insights into the overall success of their LinkedIn efforts and find opportunities for improvement." ...