Dive summary:

• The launch of Google’s Disavow Links tool, which offers a simple form for reporting suspicious inbound links, took place during a PubCon event in Las Vegas.
• The tool is aimed at websites trying to clean up paid links or links with SEO problems.
• Google prefers for companies to remove links, but Disavow is just for links that cannot be removed.

From the article:

“Most sites shouldn’t use this tool,” (Google engineer Matt) Cutts said. “Use caution. Don’t just start disavowing links. Please start slow.”