Dive summary:
- Google seeks to offer a more streamlined version of Image Search modeled after the version designed for tablets.
- Major change is that the preview of the image no longer hovers over the source page, but in a central preview area making it easier to click through several images at time.
- Concerns are that browsers will be less likely to visit source pages with the central preview; Google addresses these issues by adding four different clickable targets to reach the source page.
From the article:
"The change also suggests that fewer people may visit the actual pages hosting the images, which might be a concern to publishers. Anticipating this, Google’s post about the change says that it has added new ways to reach the image owner’s site that supposedly increase visits:
'The domain name is now clickable, and we also added a new button to visit the page the image is hosted on. This means that there are now four clickable targets to the source page instead of just two. In our tests, we’ve seen a net increase in the average click-through rate to the hosting website.'"
