Dive Brief:

• This Wednesday, a new telemarketing rule goes into affect that may causes some distress among telemarketing firms.
• The new rule requires written consent from consumers before they receive any auto-dial or pre-recorded phone calls, or mobile texts.
• All of the opt-in databases with other forms of consent may no longer be in compliance. Additionally, the “established business relationship” exception has been removed.

Dive Insight:

New regulation overhauls, like this one from the FCC, can be tricky to navigate. The biggest challenge will likely result from losing all the already opted-in consumers and figuring out a way to get them to re-consent. It seems it’s mostly a matter of wording and also figuring out what “written” means.