Dive Summary:
- Business Insider reports that Facebook is working on a plan to allow advertisers to buy mobile ads through its FBX ad exchange.
- FBX gives advertisers a means to target ads at users based on cookies and browsing activity, though it's not yet clear how such ads would work for mobile.
- Facebook currently offers Sponsored Stories and Page Post Ads as mobile options, but an FBX options would likely open up big new streams of revenue as BI reports FBX is already generation $1 billion a year in sales.
From the article:
"... So it remains unclear as to how, exactly, FBX ads would be displayed in the mobile environment. There is also the issue of mobile tracking. Cookies don't work in mobile the way they do on desktop, except in the Android environment. Apple phones don't use cookies at all — the iPhone uses its own system, called IFA. ..."
