Dive summary:
- Contour, the new brand from Cox Communications, is taking a cue from Netflix and other digital services by using data to make suggestions to viewers.
- Contour includes a data-driven TV guide, a bulked up DVR, and a revamped app, and the service is marketed separately from other offerings in an effort to reach viewers who want a Netflix-like experience from their cable provider.
- The campaign for Contour will use the tagline "TV Just for Me" and includes three TV spots scheduled to begin today.
From the article:
"Contour will combine Cox's TV guide with a recommendation engine designed to infer what subscribers like to watch and to suggest content and networks accordingly. The system can accommodate up to eight individual profiles per household. It also breaks the day into time slots, distinguishing what the household watches on Saturday morning, for example, from what it watches Saturday night. If the household watches a lot of cartoons on Saturday mornings, the TV guide won't recommend adult content during that window."
