Dive Brief: 

• Ad-tech firm Chango's new "Marketing Contradictionary" browser extension seeks to ease confusion over marketing jargon. 
• The Google Chrome extension identifies marketing buzz words and offers a definition when scrolled over within the browser. 
• So far, Marketing Contradictionary can define 500 marketing terms (with plans to add more), and a Safari version is also in the works. 

Dive Insight: 

If a marketer ever says they haven't been confused by marketing jargon or buzz words, they are probably lying. The marketing world —​ especially digital —​ can be quite fond of creating its own language to describe trends or phenomena. A tool like Marketing Contradictionary could help set an industry-wide standard for what certain terms really mean, easing a lot of confusion and conflict among marketers.