Dive Summary:
- Experian recently conducted a CheetahMail study that shows email marketing increased by 41.3% in the travel industry over the past year.
- Email activity grew in other industries including a .3% growth in catalogers, a 19% increase in consumer products and services, and a 16.9% bump in media and entertainment.
- The study also showed a slight increase in open rates, up .3% from last year.
From the article:
Email marketing is show no signs of slowing. In fact, in some industries, the growth is significant.
Marketers in the travel industry, for example, greatly increased their email activity between Q2 2011 and Q2 2012, says Regina Gray, Experian CheetahMail's VP of strategic services. The results are reported in the company's Q2 2012 Email Benchmark Report. Here is the end of the sentence.
