Dive Brief:
- Ad software firm TubeMogul has uncovered three new bots — Blog Bot, Annex Bot, and 411 Bot — that are responsible for millions of fake video views.
- TubeMogul has posted a list of sites known to be contaminated with bot traffic.
- The bot enabled one computer to look like 1,000 and generate around 30 million fraudulent video views a day.
Dive Insight:
Fraudulent traffic is still a rampant problem online, but firms like TubeMogul are helping the cause by calling out responsible parties and identifying the particular bots. Video advertisers should be aware, as the sites running these bots are seemingly legit and run clips stolen from other legitimate sites.