Dive Summary:
- The shortened URL makers at Bitly announced Tuesday that they have rolled out a bundle of social data APIs for performing realtime searches, monitoring attention spikes and querying on a URL for metadata regarding keywords, topics, content, language, and location relevance.
- As tools, the new APIs can help users aggregate data about groups of related links about common topics.
- Ideally, these options should help marketers form better stories about about reader habits and content interaction, based on a handful of variables.
From the article:
"... The enterprise is of particular focus for Bitly these days. Businesses will need relevant data more than ever in the years ahad. The new APIs give an enterprise shop the ability to bring real-time data into existing applications that they can then provide to users to make real-time decisions."
