Dive summary:
- Now available in the Apple App Store, Ad Control from Evidon allows consumers to opt out of targeted cross-app advertising.
- Ad Control will allow for compliance when the Digital Advertising Alliance announces its mobile privacy standards in two weeks.
- Finding a mobile solution has been a challenge because mobile ads do not use cookies and all use different tracking solutions, but Ad Control has developed a way to overcome the differences.
From the article:
"For a consumer, Ad Control is simple to use. If a consumer sees the blue ad choices icon on a mobile ad, the consumer will be sent to download the app. Or, a consumer can download the app and slide the button to indicate "ad tracking" on or off for each of the listed companies in the app. Opting out does not mean that the consumer will stop seeing ads, but it does mean that opted-out company will no longer use data to target ads."
