Dive Brief:
- LinkedIn reported revenue for Q2 at $534 million — up 47% year-over-year.
- Marketing contributed 20% of the revenue growth with $102 million.
- A contributing factor to the growth was the new ad product Direct Sponsored Content, which allows B2B marketers to test different ad messages to determine which spot is the most effective.
Dive Insight:
Although the majority of the revenue still comes form LinkedIn's talent solutions, the 20% that came from marketing and new ad products is significant. Now that the site realizes what a value it is to continually innovate ad products for B2B advertisers, more innovation and growth is likely to follow.
