Dive summary:
- Netflix has named Kelly Bennett CMO.
- Bennett was VP of interactive at Warner Brothers for nine years, leading campaigns for blockbuster movies such as Harry Potter and the The Dark Knight Rises.
- The position has been vacant since January, when Leslie Kilgore left.
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The announcement comes in advance of the release of 2Q earnings, which will be revealed tomorrow.
From the article:
Netflix today named Kelly Bennett its chief marketing officer.
Mr. Bennett joins Netflix after a nine-year stint at Warner Bros., where he most recently was VP-interactive, worldwide marketing. There he led international online campaigns for such blockbusters as the most recent "Harry Potter" films and the just-released "The Dark Knight Rises." Prior to that he ran Warner Brothers Pictures' digital-marketing efforts in Europe, the Middle East and Africa.