Dive Brief:
- Netflix's new outdoor campaign in France reacts to real-life elements and situations with animated GIFs from movies and TV.
- For example, if it's raining— an animated ad at the bus stop could feature a "300" character using his shield to stop the rain.
- The outdoor campaign, created by Ogilvy, MEC and Screenbase, will run through Christmas to promote Netflix's launch in France.
Dive Insight:
As the French continue to be terrified of Netflix, it was clear an extremely eye-catching ad campaign was needed to drum up excitement. Time will tell if the clever ads are enough to ease the country's aversion to streaming services.
