Dive Brief:

• Yahoo is expanding its family of verticals with fashion-centered Yahoo Style, and just in time for New York Fashion Week. 
• The site is launching with the help of sponsors like Neiman Marcus and Old Navy —and both are taking advantage of native ads across the site. 
• Yahoo Style will offer advertisers another opportunity to take advantage of Yahoo Splash Ads —launched earlier this year —and several native ad opportunities throughout the publication. 

Dive Insight: 

Yahoo is building up a structure of original content it hopes will inspire more advertisers to buy in. Yahoo already has support from big names, like on Jessica Biel for Yahoo Style and Katie Couric and the former NBC series "Community" for Yahoo TV.