Dive Brief:
- NBCUniversal is expanding its content offerings on Snapchat to include shortened versions of hit TV shows, such as “The Voice” and E! News’ “The Rundown,” with original shows from “The Tonight Show Starring Jimmy Fallon” and “Saturday Night Live” coming soon, according to TechCrunch.
- NBCUniversal wants to reach Snapchat’s mobile audience and reimagine its TV franchises for the digital age.
- For example, the company plans to allow users of “The Voice on Snapchat” to submit performances for review by the show’s celebrity coaches, with the winner appearing on the TV show in the next season.
Dive Insight:
TV shows are coming to Snapchat, and the social app is not alone. Social platforms such as Twitter are signing deals to bring in exclusive video content and bolster their offerings. The moves come as TV gets disrupted by digital video streaming options, ranging from Netflix and Amazon Prime to Facebook and now Snapchat.
The Snapchat and NBCUniversal partnership could help the media company reach a younger audience on mobile devices, and add more exclusive content to Snapchat.
“From entertainment to news and sports, NBCUniversal has an unparalleled lineup and Snapchat is the perfect partner to help us reach millions of fans where they are every day," said Ron Lamprecht, EVP Business Development and Digital Distribution, NBCUniversal, in a statement.
The entertainment company and Snapchat have a history of working together, including a recent deal to provide the social media app with original content from the Rio Olympic Games. NBCUniversal has also been active on other social media outlets, such as YouTube.
