Dive Brief: 

• Debbie Reichig — a former executive at NBCUniversal, ClearChannel, and CourtTV — has been hired as the new CRO of John Mandel's analytics firm, PrecisionDemand. 
• Reichig explains that PrecisionDemand offers third-party data that increases the accuracy of a TV ad buy considerably. 
• The former TV exec plans to use her background in research to help PrecisionDemand expand its business. 

Dive Insight: 

Advertisers have been looking for more accuracy in TV ad targeting for some time. Bringing in an executive with an extensive TV, and especially research, background like Reichig seems like a good fit for an analytics firm like PrecisionDemand.