Dive Brief: 

• TV streaming service Hulu has hired NBC veteran Peter Naylor as its new SVP of sales. 
• Naylor has been hired to help build up the service's ad sales following the departures of SVPs Jean-Paul Colaco and Kevin McGurn late last year. 
• Naylor has been involved with Hulu since its inception at NBC Universal in 2007. 

Dive Insight: 

Naylor's deep roots with the Hulu platform may be his big asset in helping to rebuild its sales organization. At NBC Universal, Naylor was responsible for some of Hulu's earliest ad deals. The platform, industry, and competition have obviously changed quite a bit from those early days, but Naylor should be able to adapt.