Dive Brief: 

• NBC has stepped forward to be the first TV network — and one of the first companies overall — to sign a deal for Facebook Premium Video Ads. 
• The TV network will use the video ads to promote three new summer shows: "Rosemary’s Baby," "The Night Shift," and "Undateable."
• The auto-play video ads appealed to NBC because of Facebook's vast audience reach — something the network can't find anywhere else. 

Dive Insight: 

Yet again, Facebook's massive user base benefits the social network and its advertisers. NBC is brave to be one of the first to try the video ads — especially with the $1-million-a-day price tag. The network will help set a precedent on whether the ads will be a valuable investment both for brands and for Facebook as a stream of revenue.