Dive Summary:
- As the NBA Finals tipped off last night, the NBA's showcase event reveals how the NBA has leveraged its digital assets to deliver great advertising for its partners.
- The NBA reached nearly 135 million unique fans during last year's strike-shortened season (that number is expected to be higher this year), the league's Facebook page has over 17 million fans, its Twitter account has over 7.3 million followers and its website NBA.com received 8.7 billion pageviews so far this season.
- One example of how the NBA leveraged its social media following with the launch of the #NBARapidReplay hashtag; using SnappyTV technology, the NBA provided fans with the ability to post live video and replay highlights on Twitter, which were then sponsored by parters Sony Pictures, Sprint and Taco Bell.
From the article:
”Virtually across the board, all of our partners see the value of social media, especially given the incredible number of fans and followers we have in our social media universe. It’s critical for all of our partners to, in the most relevant way, engage with our fans. If social media is where our fans are engaging with the league, then that’s where our partners want to be. Activating across our social media streams ends up being part of every conversation we have with our partners,” said the NBA’s senior vice president of global marketing partnerships, Emilio Collins.
