Dive summary:
- Flavored milk product brand Nesquik wanted fans to celebrate the classic photo prank "bunny ears" with #NationalBunnyEarsDay, but the campaign received only nine mentions on Twitter and two Instagram posts.
- Nesquick developed a Bunny-fier mobile app for the campaign, allowing users to add bunny ears to photos that they could then share on Sept. 16, which the brand was calling "National Bunny Ears Day."
- The push did receive a mention from celebrity chef Giada De Laurentiis, but the brand has yet to create a "Breaking Out The Bunny" album on Facebook for sharing the photos it received.
Not so good w the selfies...@todayshow @bflay pic.twitter.com/0NIgZKWV0v
— Giada De Laurentiis (@GDeLaurentiis) September 16, 2013
From the article:
... The brand said it was celebrating National Bunny Ears Day "just in time to help parents and kids across the country fit in a little more summer fun before the official start of fall."
In a prepared statement, Brand Manager Chad Patterson said, "Nesquik is all about bringing a little fun and lightheartedness into each day, as represented by the iconic Nesquik Bunny. So before summer officially ends next week, we want to give people everywhere one more chance to 'Break out The Bunny' and capture all the mischief." ...
