Dive Brief: 

• The Des Moines, IA-based National Pork Board has tapped the Miami agency República to help expand multicultural efforts. 
• República will create ads to reach the Hispanic, African-American, and Asian markets. 
• According to José de Jesús, the pork board's director of multicultural marketing, República​ won the account because of its work with food brands like Goya, as well as the thinking of its leaders. 

Dive Insight: 

To reach multicultural markets, it is critical that a brand find an agency with proven experience reaching those markets. The Pork Board had some experience reaching out to Hispanic markets, but the other cultural markets will be a new challenge that República may be better suited to assist it with.