Dive Brief:

• Nasdaq OMX Group, which oversees Nasdaq and 19 other international stock exchanges, is launching a rebranding that includes new tagline, new name, and a Times Square storefront makeover. 
• The new tagline: "Ignite Your Ambition," is meant to signify the ambition Nasdaq shares with its customers. The new name will drop the OMX to present a cleaner front. 
• The Times Square storefront will be the most dramatic piece of the rebrand with a two-story, interactive digital wall that offers clients a place to learn about Nasdaq and some of its clients. 

Dive Insight: 

The rebrand, which has been 18 months in the making, is meant to streamline its evolving image with the new name, tagline, and storefront. In addition to the visual makeover, Nasdaq has also launched an internal campaign called "Lead and Exceed," to introduce a new mission, vision, cultural values among employees.