Dive Brief:

• Narrative Science, a data analytics company, launched its new Google Analytics app, Quill Engage, which offers reports in a narrative style. 
• Unlike many other analytics apps, Quill Engage's reports are delivered in "plain English" that details stats in full, actionable sentences. 
• The app is available for free on up to 10 different sites. 

Dive Insight: 

Anyone who has ever tried to make sense of the numbers, graphs, and charts that sometimes come from Google Analytics tools can understand why a "plain English" report could be appealing. The real appeal of Quill, besides ease of reading, is that it delivers information in a way that pertains directly to your business and marketing strategy.