Dive Summary:
- There are keys to having an application found in an App Store just like having anything found in a search engine.
- The name of the app is the most important thing in App Store optimization, followed by the app's description.
- Downloads, reviews, discard rate and updates all play into App Store optimization.
From the article:
Like any search engine, the App Store appears to be transitioning from one of semantical relevance to the deeper and more powerful KPIs that revolve around user data (nearly every algorithmic shift thus far appears to support this notion).
As the entire industry matures (and becomes more competitive), success and failure in ranking will be much more focused on the quality experience of its users. ...
