Dive summary:
- MySpace has teamed up with late-night talk show Jimmy Kimmel Live! and Bud Light to extend the Jimmy Kimmel Live! concert experience.
- Bands that appear on the late-night talk show will perform a special extended set in the studio for guests that will be streamed live in HD on MySpace after the show.
- Bud Light is the exclusive sponsor of first three summer concerts as part of its own "Music First" campaign.
From the article:
"This concert series is just one of many brand partnerships Myspace hopes to create in order to showcase an eclectic mix of artists and to make itself relevant again. Myspace has already done branded projects with Chevrolet and Gucci."
