Dive Brief: 

• Multichannel, a startup providing a fully-automated ad management platform, has secured $3 million in seed funding. 
• The startup, based in both Hong Kong and the U.S., plans to use the investment to further the development of its automated marketing platform, which it describes as "Rocket Fuel on steroids." 
• The Multichannel platform uses cloud-based software to manage online advertising campaigns across different platforms like Google, Baidu or Yahoo.

Dive Insight: 

Multichannel's platform, if executed correctly, could save advertisers time and money scouring over ad buys online. With the dual headquarters and automated platform, Multichannel offers a unique opportunity for advertisers looking to scale globally. The platform can automatically place ads in other countries regardless of language, currency or local regulations. The startup has particularly lucrative ties in the Chinese market — a detail sure to entice advertisers.