Dive summary:
- Yesterday, MTV unveiled the Video Music Awards (VMA) nominees over Instagram Video and Vine; the first announcement was for video of the year, then MTV announced another category every hour.
- The Instagram and Vine videos are the latest effort in the #RoadToTheVMAs campaign, which features the Moonman statue poised in different iconic locations around New York City.
- MTV has also hired stop-motion animator Khoa Phan to create eight original pieces for Instagram and Vine to help promote the awards show.
From the article:
"According to Patat, the Instagram/Vine videos mark the latest effort in MTV's #RoadToTheVMAs campaign, which features the VMA Moonman statuette in iconic locations around New York. So far, the campaign has garnered more than 250,000 likes on Instagram, 16 million impressions on Twitter, 8 million impressions on Facebook and 1 million impressions on Tumblr, he says.
Patat says MTV was the first brand to acquire 1 million followers on Instagram. As of Tuesday, it had 1.4 million."
