Dive Brief:
- Mozilla Corp. is jumping into the Asian market with a $33 smartphone that will launch in India.
- The inexpensive smartphone will run Mozilla's operating system that is centered around the company's browser.
- In India more users access the Internet through smartphone than computers — something Mozilla hopes it can capitalize on with its low-cost option.
Dive Insight:
In many markets— like the U.S.— the smartphone market is already dominated by Apple and Google. But India is the fastest growing market, with 225 million smartphones expected to be purchased this year, so Mozilla's low-cost phone could really pay off for the firm.