Dive Brief:
- Kohl Norville is creative agency Motive's first-ever content director.
- Norville will help expand the firm's new New York office and work with clients to conceive and produce branded content.
- Prior to joining Motive, Norville spent four years freelancing and was drawn to the position because of its opportunity to be "platform agnostic" and more hands-on with bringing ideas to life.
Dive Insight:
Norville's draw to the idea that, in his words, "ideas are king" is reflective of how agencies are shifting focus. Traditionally, many agencies had a singular or more narrow focus on what services they would provide. With digital and other avenues, those lines are blurring.
