Nestle and eBay both turned a few heads last week in stories about their innovative approaches to technology, both in the form of GPS-enabled candy bars and general mobile strategies.

Here at Marketing Dive, we understand that you can't always keep up with the news throughout the week, so here are the five news posts that resonated most with our readers from the past seven days:

• Um, Nestle thinks stalking is a viable marketing strategy?—The promotion from Nestle to UK consumers is dubbed, "We will find you" and has GPS trackers in their candy bars.
• One VC: Mobile will overtake TV's advertising dollars—In a piece for TechCrunch, Benchmark Capital's Mark Cohler outlines the reasons he believes the advertising potential on mobile is bigger than any other medium.
• Seth Godin's blog: Why it's one of the best—What can you learn about online content and marketing by deconstructing Godin's approach to blogging?
• Forget about followers, there's a better Twitter metric—Co-founder Evan Williams says that followers might soon become the second best metric to measure your Twitter impact.
• eBay (the stealthy mobile success story)—Some eye-opening numbers from eBay signal that they're one company effectively monetizing mobile.

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