Dive Brief: 

• This year marks the 100th birthday of the Morton Salt Girl. 
• Morton Salt will be celebrating the mascot's longevity throughout the rest of the year. 
• As part of the celebration, the Morton Salt Girl will get an updated image and Morton Salt itself will get a package update.

Dive Insight: 

It's not every day that a mascot celebrates its 100th birthday. For that matter, there aren't that many brands that last that long, either — let alone having the opportunity to celebrate a century with the same mascot.