Dive Brief:

• Hashtags on Facebook have long been thought to increase engagement, but a recent study from Socialbakers says otherwise. 
• The study shows that using more than two hashtags actually decreases engagement on the social site. 
• Data was based on a sampling of 200,000 Facebook posts in the month of February. 

Dive Insight: 

The Socialbakers study proves what so many marketers already know to be true — don't overdo it. Hashtags can be an excellent tool, but they lose their power, and perhaps become annoying, when overused. It's helpful to have some hard data to back up the idea that less if often more, a maxim marketers can sometimes forget.