Dive Brief:

• Austin-based Mood Media is releasing a service for businesses that allow them to offer free Wi-Fi in exchange for a social connection. 
• It works like this: Visitors to a business are asked to connect with the brand's social accounts on Facebook, Twitter, and/or Instagram before connecting to the Wi-Fi connection. 
• The tool helps build followers from real life visitors while also giving the business demographic insight like age, gender, and location breakdowns. 

Dive Insight: 

The gathering of new social followers is important, especially in the marketing profession, but the demographics of those that visit the brick-and-mortar store can be even more valuable for users of Mood Media's Wi-Fi tool. Mood isn't the first to come up with the idea, however, as Facebook launched a similar product last year that required check-ins on the social network.