Dive Summary:
- Massive open online courses (MOOCs) are an emerging form of class in education right now, boasting audiences of thousands students for providers such as Udacity and Coursera.
- MOOC business models are still being worked out, and since they are currently free for the most part, advertising is a potential revenue stream.
- Possibility advertising in particular could be an option, reaching students according to lines of study.
From the article:
"... Case in point, eight classes were opened up by Johns Hopkins and they have attracted upwards of 170,000 students from across the globe. Where there are highly motivated and interested people, there are ad agencies hoping to acquire priority to those potential consumers, especially because of the several ways the content can reach the consumer. ..."
