Dive Brief:

• A presentation from Mondelez—the parent company of brands like Kraft, Orea, and Cadbury—discussed the different disruptions within digital marketing at CES Wednesday. 
• Bonin Bough, the Vice-President of Global Media and Consumer Engagement, took the stage to discuss changes within marketing that included: tech guys being the new rock stars in the industry, creating a sense of entrepreneurship within the industry, and not being afraid to be a bit controversial with ad campaigns. 
• The VP made the point that TV seemed silly to invest in over radio when it first was introduced, but marketers that got in early saw big success—a comparison to mobile over traditional and other digital channels. 

Dive Insight: 

Reading the live blog can give marketers both a glimpse in CES and an insider view to the mobile and digital marketing world. Mondelez has gained a serious reputation for social media innovation after big splashes like the infamous Oreo Super Bowl tweet—credited by some to spark the latest way in real time marketing. Mondelez has proven itself to be an all-star in the industry, so it could be wise to keep up with its marketing and social media strategy.