Dive summary:
- The gain in mobile use is at the expense of established technology, and the mobile users are not as valuable to advertisers.
- Facebook’s share price drop is connected to its struggle to monetize mobile users.
- Display advertising on mobile devices is too small to be valuable.
From the article:
It's comparable to the moment in approximately 1991 when broadcast television finally understood that cable would transform the television business; or the moment — 2004ish — when the media industry understood that the ubiquity of high-speed Internet connectivity would upend its distribution monopoly.
