Dive Summary:
- In a Hospitality eBusiness Strategies survey last month, 60% of hoteliers questioned ranked mobile website development as their top mobile marketing priority on a list that also included app development, analytics and SEO.
- The expense of app development and the challenge of competing with social media may have played roles in the survey's responses.
- The U.S. hospitality industry's leisure and unmanaged business travel bookings via mobile devicesare projected to hit $1,318 million in 2012 and eclipse $2,155 million in 2013, according to HeBS.
From the article:
"... HeBS Digital Industry Pulse Poll Results, August 2012
What aspect of mobile marketing are you most interested in? % of Votes
Mobile Website 60%
Mobile Apps 30%
Mobile Analytics 2%
Mobile SEO 1%
SMS Marketing 1%
Mobile Banner Advertising 5% ..."
