Dive summary:
- Executives at Pandora say the music streaming service will announce today in its earnings call a boost in mobile revenue due to increases in mobile video ad buys.
- Pandora's one-year-old Video Everywhere platform enables advertisers to purchase a mix of desktop and mobile ads against audience segments.
- The mobile video ads have been expanded to iPad recently with Taco Bell, BMW, Target and USA Network participating in the pilot.
From the article:
"When asked which purchasing option was most popular among brands, Browning pointed to the Video Everywhere product. "I think when you think about video, it's always audience,' she said. 'When you think about TV and video advertising, it's about how to get your message or story in front an audience at scale.'"
