Dive Brief:

• Data from video advertising software firm TubeMogul shows a 350% increase in mobile video ad auctions from Q4 of last year through Q1 of this year. 
• The average number of video ad auctions hit 860 million in Q1, up from 192 million in Q4 2013. 
• Automation increased as well, with inventory purchased directly through publishers via programmatic channels rising 191% from Q4 to Q1. 

Dive Inventory:

Mobile video ads are clearly in an exploding phase as underscored by this data. This makes perfect sense as more people adopt smartphones and tablets with video capabilities, as there will be more value in mobile video ads. The trend toward automation seems to be following in the footsteps of desktop advertising, as well.