Dive Brief:
- Silicon Valley-based video publishing and analytics company Ooyla has released its Q2 Video Index Report that shows spikes in mobile viewing behavior.
- According to the report, 25% of all online video views now happen on mobile— up 400% from two years ago.
- Not surprisingly, shorter videos perform better on mobile with 45% of the videos viewed were six minutes or less.
Dive Insight:
It's likely that longer form online videos will likely always be viewed on larger screens— it's just more comfortable— but more and more videos are being consumed on smaller mobile screens, and likely while on-the-go. Mobile needs to be taken into consideration in the development of all concepts for video. All content producers should be asking themselves—will this look good on mobile?
