Dive Brief: 

• U.S. monthly mobile internet traffic nearly doubled in 2013. 
• This year, average monthly data use hit 1.2 gigabytes, up from a monthly average of 690 megabytes in 2012. 
• The jump is thought to be due to higher use of the faster 4G LTE connection, as well as bigger screens on mobile devices, which allow more photos and videos to be accessed. 

Dive Insight: 

News like this just underscores that content needs to be optimized for mobile. With so many users accessing content on their mobile devices, it leaves a window of opportunity for marketers to create media rich content to target those consumers. The bigger screens and faster connections offer a wider range of content that marketers can create, as well.