Dive Summary:
- Search market share numbers for December 2012 are expected from comScore Friday, and an overall drop in desktop query volume can be attributed to mobile taking searches away from desktop machines, an analyst told Search Engine Land.
- Yahoo experiences a decline in marketshare between December 2011 and December 2012, according to comScore's data, while Google, Bing, Ask and AOL were all up slightly.
- Google led the month with 66.7% of search marketshare.
From the article:
"... The bigger news, however, is that overall query volume appears to be declining as mobile devices cannibalize traffic. According to one analyst, 'The declines of the past four months represent the first declines in total desktop search volume since we began tracking the data in 2006.' ..."
