Dive Brief:
- Research from email marketing provider Movable Ink shows that marketing emails opened on mobile jumped from 61% in Q3 2013 to 65% in Q4.
- Of those emails opened on a mobile device, 48% happened on a phone and 16% on a tablet.
- With just over 35% of the email opens, iPhone was the most popular device used.
Dive Insight:
Moveable Ink's data is just extra incentive for email marketers to get their act together when it comes to optimizing for mobile. Not only should marketers be cognizant of how their email appears on mobile as a whole, but also across different devices and different operating systems.
