• According to a study presented by eMarketer, 70% of marketers will increase their spending on mobile marketing in 2013.
• 2012 spending on mobile marketing was $2.6 billion, and there are estimates showing that the market will grow to $5.04 billion by 2015.
• Scott Forshay, emerging technology strategist Acquity Group, said, "Of that $2.6 billion spent, $2.5 [billion] of that was probably wasted.  Probably the biggest error brands have made as they venture into mobile is that they think mobile is the same thing they’re doing for the website, just down to a 4-inch form.”

From the article:

Budgets for mobile marketing will get bigger next year, according to a new study run by Strongmail and presented by eMarketer. The study in question suggests that 70% of marketers will ramp up their mobile budgets in 2013.