↑ 39%
The average revenue per Snapchat user rose from $1.21 in 2018 to $1.68 in 2019.
Source: Zephoria
↓ 20%
Dunkin' saw a 20% lower cost-per-video view in its trial of Instagram Stories poll stickers.
Source: Instagram
$9M
TikTok's worldwide in-app sales surged 500% in May from a year earlier.
Source: Sensor Tower
How social and AR impacted commerce
9.1%
Social accounted for 9.1% of e-commerce in Q1.
Source: eMarketer
47%
Almost half of social media users said Pinterest is the top platform for product discovery and shopping, more than three times higher than those who cited Facebook or Instagram.
Source: Cowen and Co.
57%
More than half of weekly Pinterest users use the app while shopping in stores.
Source: GfK
63%
Despite its popularity, majority of advertisers struggle to implement AR tech.
Source: Unity Technologies
The chain dished out $1 million worth of burritos to basketball fans.
Chipotle's "lid-flipping" challenge with influencer David Dobrik generated 110,00 video submissions on TikTok and 104 million video starts in its first six days.
Source: CNBC
Its True Professional line saw a 60% jump in sales from a UGC campaign on TikTok. Fans made humorous "before and after" videos of themselves acting as if they were starring in a commercial.
Source: CNBC
The sportswear brand's year-over-year jump in Q1 online sales is largely attributed to Instagram's direct-selling features.
Source: CEO Kasper Rorsted, Adidas earnings call
