Brian Stoller is a 16-year digital advertising industry veteran. He's also one of the first executives to tackle mobile advertising in its earliest days. The North American leader of digital strategy at Mindshare believes that the biggest opportunity in mobile for brands is to move fast and react to challenges, think like journalists, all while embracing local and data. In a Social-Local-Mobile world, consumers wait for nobody. They cash checks in mere moments with their phones. They invite friends, review and select movies, and purchase tickets just hours or minutes before ...
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Adweek - Technology