The fast food giant drummed up loyalty by dunking on rivals, wedging into timely pop culture moments and driving app downloads through smartphone-centric campaigns. Read more ➔

Since 2018, the QSR chain's CMO helped turn around the ship with a mobile-first approach centered on making the brand more culturally relevant. Read more ➔

The Chinese-owned social video app has been a hit with marketers thanks to its rapid growth, youthful user base and knack for virality. Read more ➔

A geoconquesting stunt blended a heavy dose of technology with a creative concept to drive 1.5 million downloads of the burger chain's app. Read more ➔

Though just nine months old, Checkout appears to have set the stage for a slew of commerce-related features within the app and beyond. Read more ➔