Dive Summary:

• The overall number of mobile barcodes in magazine increased by 61% in the second quarter of 2012.
• More than 10% of magazine ads feature a mobile barcode, according to mobile marketing firm, Nellymoser.
• QR codes are seen most often, controlling 80% of the barcodes.

From the article:

Mobile interaction with magazines increased dramatically in the second quarter of 2012, with the number of mobile barcodes in magazines alone growing 61 percent to 2,200 codes, according to a new report.

Mobile marketing firm Nellymoser examined the top 100 magazines by circulation and found that more than 10 percent of ads contained some type of mobile barcode...