Dive Brief:
- According to a new report from the Interactive Advertising Bureau, the digital ad space grew 16% in 2014 compared to the year before, and hit $49.5 billion in sales.
- Mobile advertising was a key driver in the growth, spiking by 76% last year, from $7.1 billion to $12.5 billion.
- Online video showed promising growth in 2014 as well, rising 17% year-over-year and growing from $2.8 billion to $3.3 billion.
Dive Insight:
The growth in digital ads sales last year was driven by the newer spaces of mobile and video. The user shift from desktop to mobile, and TV to online, is showing up in the ad dollars. As mobile and video continue to grow through innovation, the digital ad space expansion will likely continue in the coming years.
